Blog

3 scherpe vragen voor je MT over klantloyaliteit in het AI-tijdperk

AI maakt klantenservice sneller, slimmer en efficiënter. Maar wat als dat straks niet meer genoeg is? Volgens customer experience-expert Steven van Belleghem moeten bedrijven verder kijken dan gemak en kostenbesparing.
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Waarom harder werken je niet verder brengt (en rust juist wel)

Hoe vaak check jij je telefoon? Even tussendoor. Terwijl je wacht op iemand. Tijdens een saaie taak. Of gewoon automatisch, zonder er echt over na te denken. Volgens neuropsycholoog en focus-expert Mark Tigchelaar is dat geen onschuldige gewoonte
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Your best hire is the one everyone calls too much

Ten floors up, his fingers are the only thing keeping him on this side of the window. The only reason Robin Achterkamp didn't jump is because he is too afraid of the fall. His fear of heights saved his life. Today he runs a company that exists to hire people who face barriers to employment. At Amsterdam Business Forum 2026, he was the speaker nobody saw coming.
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Empathy is a strength: five extra lessons from Jacinda Ardern

Up close, with questions straight from the room. At Amsterdam Business Forum 2026, VIP guests got a second session with Jacinda Ardern. Her answers are honest, personal, and surprisingly practical.
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We need losers: Eva de Mol’s 10 ingredients of a winning team

“This first 20 million you just raise from your family and friends.” Someone said it to Eva de Mol during her first fundraise. Her first thought: she needed different family and friends. At Amsterdam Business Forum 2026, the investor who made it anyway shared what she learned from more than 1,000 teams: the 10 ingredients of a successful team.
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A trophy for failing: five insights from Steven Bartlett

Every Friday, someone at Steven Bartlett’s company wins an unusual trophy: for failing the most. At Amsterdam Business Forum 2026, he explains why, with five insights on building a company where people want to try, grow, and contribute.
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How to lead when nobody has to listen: three lessons from Ahmed Aboutaleb

Dutch mayors have no power. None, says Ahmed Aboutaleb. For sixteen years he ran a city of 675,000 people and 175 nationalities anyway. At Amsterdam Business Forum 2026, he showed what he used in its place, with three lessons you can put to work on Monday.
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Why Seth Godin keeps a $40 billion T-shirt in a box (plus 5 lessons for you)

In a box in his New York office, Seth Godin keeps a T-shirt. It cost him $40 billion. At Amsterdam Business Forum 2026, he tells the story behind it, with five lessons for you.
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Snoop or Vanilla Ice? Five growth lessons from Diana Kander

The better you get at your job, the less you question how you do it. At Amsterdam Business Forum 2026, serial entrepreneur Diana Kander showed why that is the biggest threat to your growth.
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Amsterdam Business Forum 2026 in 7 quotes

Het is weer voorbij: Amsterdam Business Forum 2026. En! Wat! Een! Dag! Was! Het! We vatten alle lessen over People Centered Leadership voor je samen in 7 quotes. Met onderbouwing én een praktische les per spreker, zodat je er meteen mee aan de slag kunt.
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Oprah Winfrey, Philippe Aghion, Rahaf Harfoush and Pieter Zwart to speak at Business Forum 2027

On 24 September 2027, Business Forum arrives at Ahoy Rotterdam for the leadership event of the year. We know the date, the theme and the first headline speakers.
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