Audience profile: Amsterdam Business Forum 2025

With over 2,200 leaders and entrepreneurs already registered, Amsterdam Business Forum is once again shaping up to be the meeting point for anyone serious about leadership, strategy, and innovation.

But who exactly will you be sitting next to on September 26th?

We dove into the data. Here’s the breakdown in five categories.

Top 5 Industries

Where do our leaders work? These five sectors :

1. Financial Services – 19.4%
Banks, insurers, and financial institutions.
Examples: Rabobank, Nationale Nederlanden, Arag, ABN Amro

2. Business Services – 14.8%
Consultancies in HR, strategy, and communication.
Examples: Houthoff, Springbok, AKD, CSU, Great Place to Work

3. Industry & Manufacturing – 10.7%
From chip machines to shipbuilding.
Examples: ASML, Shell, Carl Zeiss, De Vries Scheepsbouw, Kärcher

4. ICT & Telecom – 8.2%
Tech innovators and telecom giants.
Examples: KPN, VodafoneZiggo, Sioux Technologies, ESET Netherlands

5. Public Sector – 6.4%
National and municipal organizations.
Examples: City of Amsterdam, Chamber of Commerce, Ministry of Economic Affairs, Dutch Forensic Institute

Top 5 Job Roles

We scanned the org charts - here’s what the audience looks like:

1. Executives / Board Members / Directors - 35%
The top of the ladder. CEOs, managing directors, and C-levels.

2. Project & Department Managers - 14%
Leaders of key teams, programs, and business units.

3. Marketing & Sales Professionals - 14%
The commercial drivers building brand and business.

4. HR Professionals - 12%
Leaders in people, culture, and transformation.

5. Consultants & Trainers - 11%
Experts in leadership, behavior, and strategy.

Company Size Breakdown

Are we talking corporates or challengers? The data says: both.

Large (1,000+ employees) - 47.3%
Think global.
Examples: Heineken, FrieslandCampina, Novartis, Sanquin, KLM, McDonald’s, VINCI Energies NL

Medium (101–1,000 employees) - 27.3%
Strong national and regional players.
Examples: De Vries Scheepsbouw Makkum, TOPdesk, Bergman Clinics, Excent Dental

Small (1–100 employees) - 25.4%
Agile innovators in e-commerce, design, consulting and training.
Examples: Vinted, AutoScout24, De Correspondent, XXL Nutrition

Gender Balance

65% male - 35% female.
A healthy mix of perspectives on stage and in the room.

20 Countries 

Participants are flying in from 20 countries.
From Belgium to Guatemala, from the UK to the UAE.

Top 5 countries of origin:

1. Netherlands: 84.8%

2. Belgium: 9.1%

3. Czech Republic: 1.6%

4. United Kingdom: 1.0%

5. Switzerland: 0.3%

Also represented: Ghana, Italy, Austria, Spain, Sweden, Uganda, Poland, Portugal, Ukraine, UAE, Germany, USA, Finland, Ireland, Guatemala and Australia.

'A conference is as good as its audience'

From boardroom leaders to bold startup founders - Amsterdam Business Forum is where you will meet leaders from the right levels.

Join us on September 26th - and experience what happens when 2,200+ sharp minds come together in one room.