Lead with love, not hustle: 3 insights from Seth Godin

Most leaders genuinely want to matter to the people around them. But they operate in a culture that turns everything into a transaction: work, friendship, meaning. Last year, Simon Sinek took the stage at Amsterdam Business Forum. This year, it is Seth Godin's turn. The longtime friends sat down for an episode of Sinek's podcast A Bit of Optimism. The conversation produced three lessons every leader needs to hear.
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Naar Amsterdam Business Forum 2026 met op het podium: Steven Bartlett, Jacinda Ardern & Seth Godin