Amsterdam Business Forum 2025
Optimistic Leadership
“Being optimistic is keeping one's head pointed toward the sun, one's feet moving forward.”
~ Nelson Mandela
Program Amsterdam Business Forum = Complete & Final!
Here we go! Our speaker lineup is now complete. This year, five world-class thought leaders will take the stage, each bringing a fresh, optimistic perspective on leadership, success, and teamwork. Live, in person, on one stage:
✨ Peter Hinssen (BE) – Harness the Power of AI-Driven Change
✨ Sanna Marin (FI) – Fearless Leadership for a New Generation
✨ Neil Pasricha (CA) – The Happiness Factor to Build Stronger Teams
✨ Eliza Filby (UK) – Intergenerational Teamwork: Bridging Boomers and Gen Z
✨ Simon Sinek (USA) – Leading with (a Bit of) Optimism
Guiding you through this extraordinary day: Ikenna Azuike as our host.
On September 26, join us for a game-changing event where optimistic leadership meets powerful impact. Learn how to navigate change with confidence, build outstanding teams, and lead with vision.
Seats are limited! Secure yours today!
Tickets >>
Curious to know who you'll meet at Amsterdam Business Forum? Take a look at our extras below for the full participant profile.
“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.”
~ Winston Churchill
Program
Optimism unleashed: harness the power of AI-driven change
- How do you reinvent yourself in a world that never stops changing?
- How do leaders anticipate disruption before it happens?
- How do you thrive in the ‘Never Normal’ era?
Peter Hinssen
The Optimistic Future
In a rapidly changing world, we need leaders who don’t just cope with challenges, but see the opportunities within them.
Our Turn: Fearless Leadership for a New Generation
- Leading with values and courage
- Navigating a country in times of immense change, from pandemic to war
- Self-Care in Leadership: why leaders must take care of themselves
- Embracing the New Generation: integrating younger voices into your company's future
Sanna Marin
Break with deepdive sessions
- Side stage sessions with speakers
- Networking opportunities and Learning Circles
- VIP session with Sanna Marin (VIP ticket holders)
Intergenerational Teamwork
- Will Boomers and Millennials ever get along at work?
- How do you build intergenerational teams in a hybrid working environment?
- How do you lead and communicate across generations?
Eliza Filby
The Optimism Mindset
Optimistic leaders own a specific mindset. They look at challenges, problems, failures and criticism in a different way. A better way.
The Happiness Equation to build stronger teams
- Turning personal optimism into successful leadership
- The biggest lessons from happiness research
- 3 simple tools to build optimism every day
- How to build optimistic habits that stick
Neil Pasricha
Break with deepdive sessions
- Side stage sessions with speakers
- Networking opportunities and Learning Circles
- VIP session with Neil Pasricha (VIP ticket holders)
The practice of Optimistic Leadership
How does optimistic leadership work in everyday practice? Simon Sinek will share his fresh perspective on your daily leadership dilemmas in this highly interactive, 80 minute(!) Q&A session.
Leading with (a bit of) Optimism: day in day out
- Fresh perspectives on leadership
- How to deal with teamwork challenges in a different way
- Counter-intuitive perspectives on daily leadership dilemmas
- Becoming the leader you wish you had
XL interactive session with Simon Sinek, based on your questions and dilemmas
Teachers
What attendee's say
"The Champions League of Business days"
Wim de Bundel, Author an CCO
"Deep dive into magic. What an insanely impressive line-up and a well balanced program. DenkProducties is the best."
Sjoerd de Vries, Program Manager Triomph
"Hard to describe in one sentence. It was intense learning in a beautiful environment with a warm and natural atmosphere with moments of reflection and highly emotional in so many ways. It was a journey!"
Kathryn Clarke, Head of Learning and Development at Catawiki
"The best conference I ever attended."
Noreen Lanigan, Director Europe & North America at Bord Bia
Our partners
Practical information
Location
AFAS Live
Johan Cruijff Boulevard 590
1101 DS Amsterdam
Route
Extra information
