Amsterdam Business Forum 2026

Digitalization and AI are transforming organizations at lightning speed. But now more than ever, it is people who make the difference. What is the new Human Edge in this digital era?

• Seth Godin shows why our uniquely human qualities - creativity, empathy, and initiative - matter even more in a world of algorithms.
• Eva de Mol gives cutting-edge insights from innovative startups: how to build companies that use technology wisely while keeping people at the center.

The era of dominant leadership is over. People centered leaders are kind, connecting and compassionate. These 2 leaders walked that talk and share their vision and values.

• Ahmed Aboutaleb shows how humanity, inclusivity, and vision can guide leadership even in times of tension and polarization.
• The Rt. Hon. Dame Jacinda Ardern demonstrates that you can be both strong and empathetic, and that consensus often builds more lasting results than conflict.

How do you create organizations where people truly come first? How does this affect you deal with customers, with investors and with employees? 

• Steven Bartlett shares insights from his journey as an entrepreneur and investor on shaping culture, teams, and purpose in ways that make people want to stay, grow, and contribute. He shows how people-centered organizations not only care for their employees but also achieve sustainable growth and long-term success.