Floorplan

We will upload the floorplan here as soon as it’s available.

Tickets

How do I get access to the event?
If you registered for Amsterdam Business Forum, you will receive an e-ticket a few days before the event by email. This ticket will be scanned at the entrance of AFAS Live. Did you register and not receive an e-ticket? Contact our staff at customercare@denkproducties.nl and we will resend it.

I registered but am unable to attend
You can always let somebody else take your place. Just let this person show up with your ticket and we will take care of it.
In addition: all attendees will get 30 days on demand access to the recordings of all stage talks. So, you can still get everything that is shared on stage.

Access

What is the best way to get to the venue?
The most relaxed way is by train. AFAS Live is only a two-minute walk from Amsterdam Bijlmer ArenA Station. If you travel by car, parking P6 is the best option, followed by P4, P5, and P10. There will be a reduced event rate for our attendees. Since we are fans of using public transport, we do not reimburse parking costs. Press the ‘event button’ at the parking machine upon leaving.

Can I leave the venue?
Yes, you can leave the venue for some fresh air during the breaks. You will need to show your badge to get back in. And our staff may ask for your e-ticket.

Where is my seat?
You can choose your own seat. All attendees have free seating in the stands, except for VIPs and certain pre-registered groups. VIPs (pink lanyard) have reserved seats with pink seat covers. Pre-registered groups will have clearly marked reserved seating. If you're attending with a colleague, make sure to enter the Main Stage room together.

Is the venue wheelchair accessible?
Yes, of course. Please let us know beforehand so we can reserve a spot for you and make sure one of our crew members guides you to the Main Stage Hall.

What time should I be there?
Our doors will open at 08:00. The doors to the Main Stage hall will already be open from 08:30, so you can take your seat in advance. The Main Stage program kicks off at 09:30 (sharp!). Our advice: try to arrive between 08:00 and 09:00. Coffee is waiting for you.

Do you have a cloakroom and luggage storage?
Lockers are available inside AFAS Live for coats and small bags.
If you bring larger items such as luggage, you can hand them in at the storage corner inside the tent on the square. Space is limited, so please use this facility only if really needed. You will receive a numbered tag to collect your luggage afterwards. This service is free of charge.

Where is the VIP stage?
The VIP stage is in the VIP area. You will receive a floor plan when you check in. And our hosts will show you if you can’t find it.

I have special needs (visually impaired, disabled)
We’ll be glad to help you. Please send us an e-mail at customercare@denkproducties.nl and we’ll make sure to find the best solution for you.

Side Events

What side events are there?
In addition to the Main Stage program, several side events are organized. Please note: some side events require pre-registration, which you can arrange via the My ABF platform. Access on the day itself is only possible if there is still space available, which cannot be guaranteed.

Learning Circles – ArenA (Glasgow Room)
Small-scale sessions where you exchange ideas with peers, guided by a moderator. Includes its own catering during the break.
Group Lunch – Jinso Restaurant - FULLY BOOKED
A shared lunch experience with your group at Jinso, directly across from AFAS Live. Catering is included.
Work Space & Introvert Lounge – Boulevard Fourteen
A quiet location nearby to recharge, work, or have a focused meeting. Includes its own catering during the break.
Deep Dive Sessions – Pathé Arena
Short, interactive sessions with speakers for those who want to explore specific themes in more depth.
– In the first break from 12:00 to 12:30
– In the second break from 15:00 to 15:30
Please note: there is no catering here, but coffee is available.

What is the program if I’m not attending any side-events?
If you’re not joining any side-events, you can still make the most of your day. During the breaks there will be plenty to explore inside AFAS Live. All available options are listed in your personal program and on the floor plan, so be sure to check both to avoid missing out.

Talks

Will all talks be in English?
Yes, the entire seminar program will be English spoken.

Do I get the recordings of all talks?
Yes, you will get access to the recordings of all talks on Main Stage. 30 days on demand.

Do I get slides/handouts?
We will make sure you get an XXL amount of bonus materials. All the recordings, blog summaries, visual recaps. And if speaker allow us to share their slides: the handouts.

Can I take pictures?
Yes, you can. Make sure to look pretty

Where do I find my personal program?
You will receive a badge at the entrance, this has a QR code with your personal program.

Can I get a selfie/signed book with the speakers?
Not all speakers will be available for this, for security reasons, so we can’t promise this. However, we do invite our speakers to mingle during the breaks. This year, we also have a bookstore on-site, where some of our speakers will be present at various times to sign books. Please check the schedule at the bookstore for specific signing times, which can be found on the floor plan.

Food

Will there be food and drinks?
All catering is included. We will provide plenty of quality food to ensure you have full energy and focus during the seminar. In both breaks, you can order as much coffee, tea, and soda as you like. We also have plenty of vegetarian options available.

Do you serve vegetarian food?
We will make sure there are plenty of vegetarian options, so you don’t need to send an email for this.

Do you take allergies into account?
Yes, we do. Please submit your allergies via the My ABF platform up to two weeks before the seminar. You can also email us at customercare@denkproducties.nl. We will do our best to accommodate them.

VIP attendees: your meal will be available in the VIP area.
Non-VIP attendees: you can pick up your meal at the kiosk in the foyer (both locations are on the floor plan).
Attendees of external sessions (such as the Group Lunch or Learning Circles): your allergies will be forwarded to those locations and taken into consideration.

Other

My question is not on the list
Please send it to us at customercare@denkproducties.nl and we will answer it asap.

Can I call you in urgent cases?
Yes you can. Our office phone +31 20 3033820 will be connected to our on site service team.

FAQ Amsterdam Business Forum 2025 - September 26th - AFAS Live Amsterdam