Blog

Stop hoping for normal: Peter Hinssen on weaponizing uncertainty

Peter Hinssen doesn’t just talk about the future, he drags you into it. At Amsterdam Business Forum 2025 he leaves no doubt: uncertainty isn’t a phase, it’s the Never Normal. And leaders who wait for stability will miss their chance.
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Leadership lessons from Sanna Marin: optimism, action and integrity in crisis

When Sanna Marin stepped on stage at Amsterdam Business Forum, she didn’t just deliver a speech. She made a powerful call to action. As Finland’s Prime Minister, Sanna led through a pandemic, a war in Europe and her country’s historic NATO accession. Her message to the ABF audience is clear: optimistic leadership is not naïve. It is strategic. And in a fractured world, it is essential.
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From friction to fuel: Eliza Filby on leading four generations

The real threat to the future of work isn’t AI. It’s us. That’s the challenge generational expert Eliza Filby laid down at Amsterdam Business Forum. Her keynote was a call to arms for leaders to stop blaming younger (or older) colleagues. And start building workplaces where humans, not bots, take the lead.
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Think success brings happiness? Neil Pasricha proves you wrong

We’ve been told the story for decades: work hard, achieve success. Then, you’ll be happy. Logical? Maybe. True? Absolutely not. At Amsterdam Business Forum 2025, bestselling author and positive psychologist Neil Pasricha flipped the script.
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Friendship, trust, and optimism: Simon Sinek’s view on leadership

At Amsterdam Business Forum, leadership thinker and bestselling author Simon Sinek gave a masterclass in presence. In conversation with moderator Ikenna Azuike, he explored trust, burnout, friendship and the next generation at work, and showed how you can turn those themes into everyday leadership habits.
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Amsterdam Business Forum 2025 in 5 waardevolle quotes

Eén dag. 3.000 leiders, managers en ondernemers. En de 5 allerbeste sprekers op het gebied van optimistisch leiderschap. Amsterdam Business Forum 2025 is voorbij. Daarom vatten we de dag voor je samen in 5 quotes.
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Steven Bartlett, Jacinda Ardern, and Seth Godin at Amsterdam Business Forum 2026

We’re beyond excited to announce the first international speakers for Amsterdam Business Forum 2026! On 18 September 2026, thousands of leaders will gather at for a one-day conference on People Centered Leadership.
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Snackbare video’s met tips of diepgaande podcasts vol inzichten? Dit zijn lekkere lijstjes

En een geweldige manier om deze sprekers te leren kennen = de DenkTank podcast. We verzamelen inzichten van en over de ABF sprekers voor je.
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Deze 3 boeken wil je lezen deze zomer

Zon, strandstoel, goed boek: de zomer is bij uitstek geschikt om te lezen. Daarom delen we vandaag 3 van onze favoriete boeken: ze lezen makkelijk (het blijft tenslotte vakantietijd) én ze zijn inhoudelijk sterk.
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Zomer-update: deze video’s van Simon Sinek zijn het kijken waard

3 video’s van Simon Sinek die de zomer nóg mooier maken ☀️
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This is what you will learn at Amsterdam Business Forum

Amsterdam Business Forum is the biggest and most impactful leadership event of the year. In this blog we will share what you’ll walk away with
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