Frequently Asked Questions Jonah Berger

During the Psychology of Persuasion seminar by DenkProducties, Dr. Jonah Berger will take the place of Dr. Robert Cialdini this year. Below are the answers to frequently asked questions:

#1 What is going on with Robert Cialdini?

Dr. Cialdini is currently undergoing acute medical treatment in Arizona. His doctors have advised him not to travel during this period, and of course, he is following that advice. Out of respect for his privacy, we are not sharing details about the nature of his treatment.

#2 Will he return to the Netherlands?

Normally, we host a seminar with Cialdini every year. He will not be attending in 2024, and whether that will be possible in 2025 is something we cannot predict at this time. It depends on the success of his medical treatment. Once we have more clarity on this, we will make a decision. In any case, Jonah Berger will also be a speaker at the 2025 Psychology of Persuasion seminar.

#3 How was Jonah Berger selected?

The choice for Jonah Berger was made in close consultation with Robert Cialdini. They know each other well, and Cialdini is an admirer of Berger, and vice versa. At DenkProducties, Jonah Berger had been on our radar for a long time.
Jonah Berger is a considerate person. November 28th is Thanksgiving in the United States, and Berger has rearranged his plans to be in the Netherlands.

This is what Cialdini says about Jonah Berger:
"With great insight, Jonah Berger removes the cloak of invisibility from powerful sources of influence and resolves fascinating mysteries of human behavior."

#4 What happens to my seminar registration?

Your registration for the "Psychology of Persuasion" seminar remains valid. Although we are also fans of Robert Cialdini (we’ve been working with him since 2008), we are convinced that Jonah Berger is a more than worthy replacement, especially since Cialdini personally recommends him.

Thanks to this recommendation and with six fantastic Dutch persuasion experts also on stage, we are confident that this seminar—just like in other years—will be one of our highest-rated programs.

#5 Can I still cancel?

In light of a change like this, cancellation is of course possible. However, we are convinced that Jonah Berger is an excellent replacement for Robert Cialdini. That’s why this is our suggestion: just attend the seminar as planned on November 27th. If for any reason the seminar does not meet your expectations, you will receive a full refund, no questions asked. You have nothing to lose.

I have another question 

Is your question not listed here? Send us an email at customercare@denkproducties.nl and we will answer it as soon as possible. You can also call us at 020 - 303 38 20.