Amsterdam Business Forum 2025

Amsterdam Business Forum 2025
Friday 26 September 2025

Optimistic Leadership

“Being optimistic is keeping one's head pointed toward the sun, one's feet moving forward.”
~ Nelson Mandela

In today’s rapidly changing world, we need Optimistic Leadership — leaders who don’t just cope with challenges, but see the opportunities within them. Optimistic leaders welcome new voices, embrace fresh perspectives, and guide their teams through uncertainty with confidence and hope.

At Amsterdam Business Forum 2025, we are gathering the world’s top minds to share their insights on Optimistic Leadership. Our confirmed speakers include:

  • Simon Sinek, unshakable optimist, author of Start with Why and the Infinite Game
  • Neil Pasricha, positive psychology researcher, author of The Happiness Equation
  • Sanna Marin, former Prime Minister of Finland, youngest Prime Minister in the world

* more speakers will be announced *

Join us at the Amsterdam Business Forum to learn how you can harness the power of optimistic leadership to navigate change, build excellent teams, and lead with unwavering confidence.

Tickets >>

“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.”
~ Winston Churchill

Download de brochure
Simon Sinek Sanna Marin Neil Pasricha
Simon Sinek, Neil Pasricha, Sanna Marin
€ 895,00 /
€ 1.295,00
excl. 21% VAT

Program

08:00 Registration
09:30 Opening
17.15 Closing and reception

Block 1: The Optimistic Future

In a rapidly changing world, we need leaders who don’t just cope with challenges, but see the opportunities within them.

Our Turn: Fearless Leadership for a New Generation

  • Leading with values and courage
  • Navigating a country in times of immense change, from pandemic to war
  • Self-Care in Leadership: why leaders must take care of themselves
  • Embracing the New Generation: integrating younger voices into your company's future

Sanna Marin

Block 2: The Optimism Mindset

Optimistic leaders own a specific mindset. They look at challenges, problems, failures and criticism in a different way. A better way. 

The Happiness Equation to build stronger teams

  • Turning personal optimism into successful leadership
  • The biggest lessons from happiness research
  • 3 simple tools to build optimism every day
  •  How to build optimistic habits that stick

Neil Pasricha

Block 3: The practice of Optimistic Leadership

How does optimistic leadership work in everyday practice? Simon Sinek will share his fresh perspective on your daily leadership dilemmas in this highly interactive, 80 minute(!) Q&A session.

Leading with (a bit of) Optimism: day in day out

  • Fresh perspectives on leadership
  • How to deal with teamwork challenges in a different way
  • Counter-intuitive perspectives on daily leadership dilemmas
  • Becoming the leader you wish you had

XL interactive session with Simon Sinek, based on your questions and dilemmas

Practical information

08:00 Registration
09:30 Opening
17.15 Closing and reception

Location

AFAS Live
Johan Cruijff Boulevard 590
1101 DS Amsterdam
Route