Seminar 20/05/2021

The fine art of negotiating


How to resolve even the most emotionally charged conflicts

Do you think negotiating is difficult or awkward? Not with the insights of the best negotiation expert in the world! Daniel Shapiro is the founder of the world famous Harvard International Negotiation Program and negotiation specialist of the World Economic Forum. DenkProducties brings Shapiro to Amsterdam! A one of a kind opportunity.

Hidden emotional forces
For the last 20 years, Shapiro has been researching the covert emotional forces that obstruct successful cooperation. He developed a step-by-step method that will guide you through each negotiation or conflict. He will teach you how to navigate through even the most emotionally charged situations. Not with ‘negotiation tricks’ but a better, more sophisticated way of thinking.

Brilliant thinker, phenomenal teacher
In this seminar Shapiro will teach you the fine art of negotiating. Beware: Shapiro is not only a brilliant thinker but also a phenomenal teacher. Buckle up for a masterclass at the highest possible level.

Dutch Version

Average rating 8,46


Top experts Daniel Shapiro, Fleur Ravensbergen and Sharon Kroes


€ 995,00 (excl. 21% VAT)


AFAS Live, Amsterdam


6 (More info)


  • 09:00 Registration
  • 09:30 Start seminar
  • 17:00 End seminar with reception

#1: The foundation for better negotiations

  • The 5 core concerns in every negotiation
  • Getting a grip on emotions and frustration
  • Case study: The Problematic Cure

Speaker: Daniel Shapiro

#2: Dialogue techniques from a master debater

  • Dialogue techniques of a world champion
  • This is how you steer a conversation
  • Dealing with negativity and difficult arguments


Speaker: Sharon Kroes

#3: Winning emotionally charged conflicts

  • The biggest barrier in negotiations: you vs. me thinking
  • The 5 lures of the tribal mind
  • Dealing with emotional tornados, taboos and identity

Speaker: Daniel Shapiro

#4: The psychology of negotiating

  • Why emotion always defeats ratio
  • Loss aversion, framing, priming and other smart techniques
  • How to push the right emotional buttons of the other person

Speaker: Daniel Shapiro & Fleur Ravensbergen

#5: Negotiating the nonnegotiable

  • Negotiating in the hardest conflicts of the world
  • Having peaceful conversations with horrible people
  • How to deal with persistent prejudice

Fleur Ravensbergen




About Daniel Shapiro

"With telling examples from the bedroom to the boardroom to the war room, this book gives us something invaluable—a way both to see the perils of identity conflict in negotiation and to avoid them."

Robert Cialdini - Author of 'Influence'

"Daniel Shapiro brings brilliant insights to the baffling conundrum of our age, intractable disputes of all kinds. Both a seasoned psychologist and international negotiator, Shapiro shows us how people’s deep identities are both problem and solution."

Daniel Goleman - Author of ‘Emotional Intelligentie’

"Dan Shapiro has written a masterpiece—clear, insightful, and practical—about the most difficult and emotionally-charged of negotiations: those that revolve around identity. Highly recommended!"

William Ury - Co-author ‘Getting to yes’
Practical information

Practical information


ArenA Boulevard 590
1101 DS Amsterdam



09:00 Registration
09:30 Start seminar
17:00 End seminar with reception