Steven Bartlett, Jacinda Ardern, and Seth Godin at Amsterdam Business Forum 2026

We’re beyond excited to announce the first international speakers for Amsterdam Business Forum 2026! On 18 September, thousands of leaders will gather for a one-day conference on People Centered Leadership.

Three extraordinary voices will headline the stage:

• Steven Bartlett - Entrepreneur, investor, and host of The Diary of a CEO podcast, on how to build organizations where people truly come first.
• The Rt. Hon. Dame Jacinda Ardern - Former Prime Minister of New Zealand, showing how Kind Leadership proves that strength and empathy belong together.
• Seth Godin - Marketing thinker and bestselling author of Purple Cow, Tribes, and This Is Strategy, on why our humanity matters more than ever in an AI-driven world.

Why People Centered Leadership?

For decades, employees were treated as “resources.” But with AI now taking over routine tasks and new generations entering the workforce, one thing is clear: the true value of organizations lies in people - their creativity, resilience, and humanity.

At Amsterdam Business Forum 2026, we’ll explore a new kind of leadership that puts people back at the heart of organizations:

• Human beings, not human resources: how focusing on people drives performance and sustainable growth
• The role of people in an AI-driven world: how to lead when synthetic colleagues join the team
• Kind leadership in practice: why empathy is a leader’s ultimate strength

What you’ll gain

Through powerful keynotes and conversations, you’ll discover how to:

• Harness human strengths in rapidly digitizing organizations
• Lead with courage and empathy in times of tension
• Create cultures where people thrive - and organizations grow with them

Tickets are available now. Join us on September 18th, 2026 for Amsterdam Business Forum 2026 at Taets Art and Event Park and be part of the most inspiring leadership conference of the year.

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