Unlocking impactful change: 3 key insights from Melati Wijsen

Unlocking impactful change: 3 key insights from Melati Wijsen

At Amsterdam Business Forum, a young changemaker from Bali took the stage: Melati Wijsen (22), the founder of Bye Bye Plastic Bags. Her journey from a young activist to a global inspiration is nothing short of awe-inspiring. Her journey from a young activist to a global inspiration is nothing short of awe-inspiring.

Three insights from her:

#1 Ensure a clear vision and stay focused

Be absolutely clear about the type of change you want to create and invite people to be part of that change. Remember to stay focused: you can’t be everything for everyone. While the road to change may be long, you can achieve impact with determination and a clear vision.

Take inspiration from Melati and her sister's project, Bye Bye Plastic Bags. Their message to eliminate plastic bags was straightforward and highly successful. Just how successful? Well, their project led to the ban of plastic bags in Bali. Bye Bye Plastic Bags has now established 54 branches across 30 countries.

#2 Avoid youth washing

Invite young people to actively participate in the change. This should extend beyond a singular event and encompass their involvement in board meetings and brainstorming sessions as well. Embrace the perspective of youth. It can lead to fresh ideas, innovation and a broader view. And remember to exchange your expertise with them: everyone has a role to play

#3 Foster open and transparent communication

Foster open and transparent communication with young individuals. Rather than merely making distant promises, offer candid insights into your present situation and ambitions. 

Consistently assess outcomes and remain ready to implement modifications with them. Furthermore, acknowledge and learn from your mistakes and share them. This ensures a culture of continuous improvement.

About Melati Wijsen

Melati is a 22 year old full time changemaker. She has founded Bye Bye Plastic Bags with her younger sister and has been leading the movement driven by youth since 2013 at the age of 12.

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