Who's coming to Amsterdam Business Forum 2026?

With 2,268 leaders and entrepreneurs already registered and 76% of all seats already booked, Amsterdam Business Forum 2026 will be the number one leadership seminar of the year. On September 18th at Taets Art and Event Park.

So who will you be in the room with?

The sectors represented

These industries dominate the attendance at this year's leadership conference:

1. Business & Professional Services – 20%
   Consulting, training, HR, leadership development, accounting and advisory services.
   Examples: Xebia, EY Nederland, Ormit, Kairos, ICM Opleidingen & Trainingen, Forvis Mazars.
2. Financial Services – 15%
   Banks, insurers and financial institutions.
   Examples: Rabobank, ING, ABN AMRO, ASN Bank, Athora, ARAG.
3. Technology, ICT & Telecommunications – 12%
   Technology companies, telecom providers, digital platforms and infrastructure organizations.
   Examples: KPN, VodafoneZiggo, Catawiki, AMS-IX.
4. Healthcare & Life Sciences – 10%
   Hospitals, healthcare providers, health innovators and public health organizations.
   Examples: Erasmus MC, RIVM, Bergman Clinics, St Antonius Ziekenhuis.
5. Industry, Energy & Infrastructure – 9%
   Industrial, engineering, energy and infrastructure organizations.
   Examples: Sweco, Enexis and similar organizations.

The people in the room

Here's what the audience looks like when you scan the org charts:

1. Board Members / Executives / Directors – 33% The top of the ladder. CEOs, managing directors, and C-levels.
2. Operations & Project Managers – 17% Leaders of key teams, programs, and business units.
3. HR Professionals – 15% Leaders in people, culture, and transformation.
4. Consultants & Trainers – 13% Experts in leadership, behavior, and strategy.
5. ICT Professionals – 6% Tech innovators driving digital transformation from within.

What attendees say

"A day well spent with top speakers, time to think and discuss among attendees and a great overall set up. It really feels like we graduated from a Positive Leadership class!"
~ Lisa Noraz, Decathlon Netherlands 

“Amsterdam Business Forum is an event where I connect and meet with fellow leaders, get surprised and inspired to make my company better! It's a day well spent.”
~ Bas van der Veldt, CEO, AFAS Software

This amazing event combines three important elements: great speakers, a high-quality audience and an outstanding production. I am extremely excited to attend.
~ Pieter van den Hoogenband, Chef de Mission TeamNL Paris 2024, Triple Olympic Champion

I found it inspiring, energizing, and hopeful to be in a room with 3,000 likeminded people, all embracing optimistic leadership." ~ 
Kim Vogelzang, Stenden University

Small, medium, large all in one room

One of the things that makes ABF unique: the mix. Whether you lead a scale-up or a multinational, you'll find your peers here.

Small (< 100 employees) – 49% Agile innovators, boutique consultancies, and fast-growing scale-ups. Examples: Catawiki, Ormit, Spring Today, Oh My People, Toolkit for life, Mileway

Medium (100–1,000 employees) – 15% Strong national and regional players. Examples: Bank van Breda, Xebia, Sweco, Bergman Clinics, YoungCapital, De Vries Scheepsbouw Makkum

Large (> 1,000 employees) – 36% Think global. Think impact at scale. Examples: Rabobank, ING, KPN, HelloFresh, NS, FrieslandCampina, AkzoNobel, HEMA, KLM, ANWB, Universiteit van Amsterdam

The gender split

58% male – 42% female. A strong mix of perspectives on stage and in the room.

Flying in from across Europe - and beyond

The majority of attendees come from the Netherlands and Belgium, with solid representation from Germany and a growing number of countries further afield.

This is your room

From boardroom leaders to bold startup founders Amsterdam Business Forum attracts leaders from exactly the right levels.

On September 18th, speakers including Jacinda Ardern, Steven Bartlett, Seth Godin, Diana Kander, Eva de Mol, and Ahmed Aboutaleb take the stage at Taets Art and Event Park in Amsterdam. 3,000 sharp minds in the audience. One shared theme: People Centered Leadership.

Claim your seat for September 18th before they're gone.

See the full program >>