Simon Sinek: Purpose Driven Leadership (sold out)

Simon Sinek: Purpose Driven Leadership (sold out)
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An exclusive leadership seminar with Simon Sinek

Please note that this seminar has already taken place. Curious about which seminars are on the calendar?

Check our agenda


How do you build an organization that is primarily driven by purpose? An organization that:

Has a clear WHY, serving as a lighthouse to guide choices.
Has no ‘managers of metrics’ but ‘leaders of people’.
Gives inspiration, safety and fulfilment to its people.

Simon Sinek in Amsterdam! 
In this unique leadership seminar, we explore the characteristics and mindset of purpose driven organizations. And we meet the extraordinary people that lead them. Keynote speaker of this seminar is Simon Sinek. One of the most extraordinary business thinkers of our time. Sinek will share his best leadership ideas with us and talk about his new book ‘The Infinite Game’ which is to be released in October.

Nederlands? Klik hier

Simon Sinek (EN) Daan Roosegaarde Jitske Kramer
Simon Sinek, Daan Roosegaarde and others
€ 995,00 excl. 21% btw
6 PE-uren Meer info


09:00 Registration
10:30 Start seminar
18:30 End seminar with reception

BLOCK 1: The Power of Purpose

In this block, we discover the extreme power of an inspiring purpose. How it generates energy, creates meaning and inspires action.


10:45 Organizations as Purpose Driven Tribes
Speaker: Jitske Kramer

  • An anthropologist’s view on purposeful leadership
  • The interplay of power & love
  • Jamming your way towards purpose


11.30: Landscapes of the future
Speaker: Daan Roosegaarde

  • Using art and technology to improve daily life
  • The social role of design
  • A new dimension to ‘Schoonheid’

BLOCK 2: Purpose Driven Organizations

In block 2, we will take you on a deep dive into Purpose Driven Organizations. What makes them so unique and what kind of leadership do they have?


13:15 The Infinite Game (new!)
Keynote presentation by Simon Sinek on his new book + Q&A (60 minutes)

  • Playing the Infinite Game for enduring growth
  • There is no such thing as ‘winning’ in business
  • Infinite leadership: lessons for you as a leader


14:30 Purpose driven mindset
A moderated conversation with Simon Sinek by Nadia Moussaid (45 minutes)

  • Leading as an unshakable optimist
  • How to inspire and engage millennials
  • Becoming the leader you wish you had

BLOCK 3: Making the difference

In the final block, we meet purpose driven leaders and pioneers that walk the talk. Day in, day out. 


16:25 Loyalty and Purpose: the military mindset
Speaker: Peter van Uhm

  • How to build trusting teams
  • Leaders eat last
  • Commanders intent

17:00 The Lightyear story
Speakers: Lex Hoefsloot & Tessie Hartjes

  • How a group of students started a groundbreaking car company
  • Lightyear’s contribution to the future of mobility
  • A day in the life of a purpose driven entrepreneur


17:35 Living on Purpose
Speaker: Sander de Kramer

  • How a journalist from Rotterdam became a Chief in Sierra Leone
  • Chasing your dream and overcoming obstacles
  • This is what it takes to live your purpose


18:10 Finale


Praktische informatie

09:00 Registration
10:30 Start seminar
18:30 End seminar with reception


Theater Amsterdam
Danzigerkade 5
1013 AP Amsterdam
Telefoon: 020 70 55 055